We all know that One Woman.
You know exactly who I’m talking about.
The woman who’s every post looks and sounds flawless. The one who has people hanging on her every word. The one who’s followers line up to work with her, in any and every capacity possible. What is it that makes her so compelling exactly?
It all boils down to one thing– Bold, beautiful branding. And no, I’m not talking about just a memorable logo. Branding is the pulse of your business. It’s what brings life to every channel you’re on, every platform you post to and everything you put out into this world. Your branding is what let’s people know that you get them, you know your stuff and that they’d be crazy not to follow you.
With so many things to do when you’re starting a business, branding often falls to the wayside, becoming an afterthought or something to do when there’s more money to go around. Building your business’s image seems like something that’s superficial– a merely cosmetic matter that can be put on hold for more important things like marketing, trying to build up your social media platforms and desperately grasping at sales at any opportunity you get.
If you find yourself wondering why getting your name out there, attracting the right clients and customers and sharing your value and your message seem so difficult, it’s time to get real about your image.
It’s time for some #RealTalk
Your branding is the most vital part of building your business. Scratch what you may have heard– your image DOES matter. We live in a social media, scroll-by-the-second society. If you don’t have a scroll-stopping, attention-grabbing, “stop what you’re doing and pay attention to this!” image, you’re costing your business valuable connections, opportunities and money. If you want to attract the right kind of clients and customers to your business, you need to give them a reason to pay attention to you.
That’s where a strong brand strategy becomes your new business BFF.
So what IS branding?
Your branding is part visual elements, part psychology, part marketing, with a dash of magic.
The base of your branding goes a little something like this
Your visual elements, including your color palette, typography, photos and graphics, help build brand recognition when consistently used across all media your audience comes in contact with. These elements are meant to strategically carry the core values and message of your business.
Who you serve
It’s a common thing to go with the ol’ “I’m targeting males and females, age 0-135 years of age, living anywhere in the world” when you’re first starting out. After all, you don’t want to exclude anyone who may be willing to work with you, right? WRONG! When you try to speak to everyone, you end up being too watered down and as a result end up speaking to no one. Figuring out exactly who you want to work with, right down to where they live, the type of people they hang out with, and even the guilty-pleasure songs they have on their Spotify road-trip playlists, allows you to get to know your audience inside and out so you have a clear guide on how to attract them into your tribe.
Your communication style– the words you use and your tone of voice– give your brand a distinctive personality. How you speak to your audience, your team and pretty much everyone and their sister says a lot about your brand and your values. Just like you have a particular way you communicate with your besties, your colleagues, and loved ones that is 100% YOU, your brand will have it’s own particular unique style as well.
Emotions & Actions
A huge part in connecting with your audience includes stirring up certain emotions and motivating your followers to take action. You want to build a common interest with them to position yourself as someone they should know, like and trust which in turn will lead them to feeling comfortable doing business with you. Taking your audience on your journey and showing that you have been in their shoes and truly understand where they’ve been and where they’re going helps build a strong relationship with your tribe.
Your Personality & Uniqueness
No matter what industry you’re in, you’re going to encounter loads of people who are doing the same thing as you. This is where your quirks can actually come to bat for you and showcase what makes you unique. No one wants to follow someone who is so perfect that it makes them feel like that person is totally not approachable and is living a life that is completely unattainable. Again, the human factor is BIG. People want to see the real you, warts and all. In today’s world, business owners are being driven to being as authentic as possible. With social media playing such a big part in building your business, it’s crucial to weave your personality into your business as much as humanly possible. People don’t buy products. They buy solutions and results and the human being behind the curtain of it all.
Whoa. So that can seem like a hella hard list to tackle, right? I get that.
That’s why I do what I do. There are enough things you need to figure out when building your business. You can struggle along, trying to piece together your branding, hoping that you have it all in place. OR you can put yourself months, if not years, ahead of the curve and hit the ground running.
Solutions for you, no matter where you are on your journey.
Depending on where you are in your business, you’re going to have very specific needs. You need someone who can help you grow and support you throughout the entire process. That’s why I’ve constructed packages to cover you no matter where you are on your business journey.
DIY’er- Coming September 2016!
DIY doesn’t mean that you have to go at it alone. Whether you’re not in the position to make the investment of hiring a pro to completely take over building your online presence or you’re just not ready to hand over the reigns on something that feels so personal to you (hello, fellow control freak here too. Nice to meet you!), there’s no shame in your game if you want to enlist a bit of assistance to ensure you’re on the right path with your DIY endeavors. If you’ve been nodding your head for the entire duration of this paragraph, check out what I’ve cooked up for you, my kindred spirit.
If you’ve been in business for less than a year, are branching your business out into new territories or are pivoting to a completely new industry, New Biz is just for you. The New Biz packages focus on laying strong foundations, brand discovery and all the other important building blocks that will set you on your way to success. Explore what I have in store for you, my New Biz bestie.
You’ve been around for awhile and can teach the new dogs a trick or two. But just because you’ve been around the block doesn’t mean you’re settled and stale. You know that shaking things up is the best way to keep your brand modern and fresh. The Pro Biz packages are for you if you’re wanting to give your branding a face lift, are wanting to expand your current biz into new demographics or are ready for a complete visual brand built around the values that your audience is accustomed to. Click to see how I can help out you veterans that have been in the trenches and want to freshen up your war paint.